MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as traditional television formats, relying on regularly timed shows via cable. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, major competitors, and niche players serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations and strea